Campaigns

Glossier

360 Brand Campaign

This ongoing campaign, 'Glossier on the Go' is a project that I've developed and worked with for the past year and a half. I created pop up event concepts, advertisements, all designed to appeal to mainly Generation Z. This brand deck highlights Glossiers beauty products and just how easy the products are to use throughout everyday life.

Dunkin x baggu

concept Campaign

The limited edition Dunkin’ x Baggu bag. This crossbody is designed to hold your morning essentials conveniently. A pouch in the front of the bag for your sweet treat, and a perfectly sized main pouch to hold your Dunkin’ coffee

cup. Made with BAGGUS’s durable eco-friendly materials, collaborated alongside the signature Dunkin’ pink frosted donut pattern.

Catch The Daily Drip

A stylish, fresh, confident campaign. It’s not just a bag it’s part of your everyday essentials, just like your coffee. Bringing together the energy of a Dunkin’ coffee run with the effortless style of a Baggu tote.

Delta

Brand commercial

Collaborating with classmates to come up with the concept for this video. I present, a safety instruction video from delta with a twist. Adding a sense of humor to an advertisement sometimes grabs people attention and locks them in. Brainstorming, shooting, scripting, and editing was all done by our team to make this eye catching video.